Lede — for modern communications teams

Lede helps you find the right journalists and pitch with confidence.

Lede is a media relations app for PR and communications teams. It builds a targeted media list in minutes — surfacing the journalists who actually cover your beat, with verified contacts, fresh recent work, and tailored pitch angles — then lets you connect your Google account so you can write and send those pitches from your own Gmail address and see the replies that come back.

What Lede does

Three moves, one workspace.

Discovery.

Describe your story in plain English. Lede builds a ranked list of reporters who are actually covering that beat right now — with the receipts to back it up.

Verification.

Every contact is checked against fresh bylines, current outlet, and recent moves. No more pitching ghosts. The cards stay green because we refresh fields, not whole profiles.

Outreach.

Draft pitches grounded in each reporter's recent work, send from your own inbox, and track every reply in one place. CRM without the bloat.

What you ship

A media list that reads like a byline.

Maya Rodriguez
Tech policy — The Washington Post
m.rodriguez@washpost.com
96%
Lede